Exclusive Workshop:

Marketing on Purpose for Businesses in the Home Improvement & Construction Industry

Learn how to:

  • Create a business that is more efficient, profitable, and fun
  • Use marketing to attract the right staff
  • Improve your website, digital marketing, and quality of leads
  • Set up proven marketing systems to attract your best clients, create more profitability and cash
  • Work on the business, not in the business


April 21 8:00 AM – 12:30 PM

Virtual Conferencing Available

The Delta Hotel, Guelph

Join 15 other business owners in the home improvement & construction industry just like you for this breakthrough workshop online & in-person. Learn how to set up efficiencies in your business, set up systems to attract the right team and the right clients using marketing tactics.

Tickets are $49 and all money will be donated to the Food Bank. 


Yes, it’s possible.

Does this sound like you?

Your Business

  • You are the owner/founder of a home improvement business with over $2M in revenue.
  • You are constantly working in the business, instead of working on the business.


  • You are finding it a challenge to find and keep great staff.
  • You are an expert in your field, but lack the people and systems to grow your business to its potential.

Marketing & Leads

  • You are tired of quoting jobs for tire kickers that go nowhere.
  • Your online presence doesn’t represent the quality of work and professionalism you offer.
  • You know you need to be online but not sure where to start or who to call.

Co-founder, Rob Murray, Speaking on How Success Systems Comes Together

You’re invited to an exclusive event on April 21 from 8:00 AM – 12:30 PM in Guelph & online.

After attending the event, it was clear to me what systems I needed to start working on in my business and the next steps I had to take to attract the right kinds of clients using digital marketing.

– David Cairns, Ridley Windows

In this workshop, we’ll cover the three most important aspects of creating a business that fulfills your vision and runs efficiently without you always having to be involved. After 12 years of experience working with clients on their digital presence, we recognize that without a good team and good business systems, marketing can only go so far.

Part 1) Clarifying Your Purpose, Vision, Values

In this part of the workshop, learn how to clarify your purpose, vision, and values in order to attract the right customers and the right staff. We’ll go through how to create an internal system that runs with you having to constantly be involved.

We’ll be covering the following:

  • How to Market on Purpose
  • Reveiwing your WHY
  • Getting clear on your vision
  • Business Growth Tool
  • Review your business process
  • Core values
  • The Entrepreneurs Operating Systems (EOS)

Part 2) Using Marketing to Attract Your Best Clients

In this part of the workshop, learn how to use your purpose, vision and values to set up proven marketing systems to attract the RIGHT leads and customers to create more profit and cash. Ensure your website is converting and you’re using the right tools to drive traffic.

We’ll be covering the following:

  • Determine who your A-Clients (Awesome Clients) are
  • Online Advertising – Facebook & Google
  • Remarketing – Right message, right person, right time
  • Search Engine Optimization (SEO)
  • Email Marketing & Automation
  • Website best practices to convert leads

Part 3) Using Marketing to Attract the Right Staff

In the third part of the workshop, learn how to attract A-Team (Awesome Team) members who believe what you believe in and how to keep them engaged at work.

We’ll be covering the following:

  • How to use marketing principles to attract the great staff
  • How to be an employer of choice & a great place to work
  • The Team Member Cycle
  • Where to recruit
  • How to write job descriptions to attract the right people
  • Strategic interviewing tools
  • Developing & engaging a strong culture