A careers page on your website can be an incredibly effective tool when it comes to your recruitment strategy, especially if you’re encountering any of the following challenges:
- You can’t seem to find top talent
- You have a hard time filling positions in a timely manner
- You’re spending too much time sorting through resumes and conducting interviews
- You’re not sure if third-party platforms like Indeed or LinkedIn are generating the best results
Even if you aren’t looking to fill any positions right now, chances are that you will at some point in the future. When that time comes, a career page will give you a powerful competitive advantage.
Here are the top six reasons why your website should have a careers page.
1. You will own your database of candidates
One of the greatest advantages of having a career page on your website is that, unlike third-party job sites, you will own your database of applicants. If someone submits an application through your website, they will automatically get added to your CRM database and you will be able to contact them at any time. Even if the position they applied for isn’t the right fit, they can continue to hear from you and learn about future opportunities as they become available.
Relying on job sites such as Indeed, LinkedIn, or ZipRecruiter forces you to post a new job every time you’re looking to hire. Having your own career page enables you to receive applications 24/7, regardless of whether you’re looking to hire immediately or in the future. This gives you the opportunity to build a priority database of attractive resumes and pre-screened candidates that you can reach out to when the time is right.
2. You can track, test, and measure results
A career page on your website will allow you to track virtually everything. By installing Google Analytics, you can measure any metric you choose — your traffic levels, acquisition channels, bounce rates, session durations, devices used to access your site, and how users engage with your content.
Tracking these metrics will allow you to test and optimize your page’s performance over time. In comparison, the only metric you can track via third-party platforms is the number of applications received, which doesn’t tell you how you could make improvements to your recruitment strategy.
3. You control the recruitment experience
Third-party job sites and applicant tracking software offer you very little control over your recruitment process, whereas a dedicated career page is yours to customize. You can ensure the criteria you consider important — such as branding, storytelling, or mobile optimization — is prioritized.
You can also present your career opportunities any way you choose. For example, you can incorporate elements like blog posts, employee testimonials, industry awards, or branded videos to tell a cohesive brand story and showcase your company culture.
Furthermore, having a form on your careers page will allow you to finetune the quality of the applications you receive. Want a larger pool of candidates to choose from? Opt for fewer questions and less stringent requirements. Looking for high-quality applicants that align with your company values? Ask more in-depth questions with additional screening steps such as video submissions or project assignments.
4. You help top talent find your business
Another benefit of having your own careers page is that it will improve your site’s SEO and Google ranking over time. The first step most job seekers take when looking for openings is to search for opportunities within their industry, using search terms like “landscaping jobs” or “HVAC careers near me”.
A well-structured, SEO-rich careers page is the perfect opportunity to optimize for these types of searches, helping you drive traffic from active job seekers. By incorporating the right targeting and relevant keywords, you’ll start climbing to the top of search results.
5. You reduce the time and cost of hiring
A dedicated careers page will save you time and money. By enabling candidates to find your website organically, you reduce or eliminate the need to advertise on career sites. If you’re looking to ramp up applications, you can drive targeted traffic to your landing page through a PPC strategy, which is significantly more cost-effective than hiring a recruitment agency.
Additionally, the ability to craft your brand story and set clear expectations will help job seekers pre-screen themselves in establishing cultural fit. This will help you attract high-quality candidates who are more likely to research potential employers, greatly reducing the amount of time involved in sifting through unqualified candidates.
6. You communicate that you’re positioned to grow
A careers page on your website effectively communicates to prospects, clients, and job seekers alike that you are committed to growing your business. By showcasing that you are actively recruiting top talent, you are giving a clear indication that you will be around for the long haul. This establishes trust and credibility among your visitors, which can lead to more conversions, leads, and sales.
At Intrigue, we help entrepreneurs grow their business over the long-term. That means we don’t stop at generating qualified leads through best-in-class marketing services. We help overcome the next set of challenges that most entrepreneurs face — recruiting A-Players that will meet their increase in demand. That’s why we developed the Strategic Marketing Approach to Recruiting Talent — or the SMART Method — to help our clients attract top talent.
Is it time to leverage your website to not only generate A-Leads, but A-Players too? Learn more about our recruiting and hiring process, and get in touch with our team today.