Mark Presents: How To Get More Referrals & Repeat Business
We know it can sometimes feel challenging to get more referrals and repeat customers for your landscaping business. Watch these 3 tips from Mark on how to increase your referrals and repeat customers, and take your landscaping business to new heights!
1. Maintenance Packages
It’s a well-established truth that it’s infinitely easier to get more business out of an existing client — someone who knows and understands the value of your work — than to drum up new business from a stranger. If someone has used your landscaping services once, chances are they’ll need it again in the future. Get that defined next step in motion by getting them on a regular maintenance package as soon as the job is complete and the client is happy.
2. Email, Email, Email
Be sure to always get your clients’ email addresses. This enables you to continue your relationship with them via a regular newsletter or an automated email sequence. By continuing to offer value with relevant news, articles and landscaping tips, you’ll come to mind whenever they — or friends, family, or acquaintances — need landscaping help.
3. Social Media
You can engage your existing clients and reach new audiences through your social media platforms. You can publish new projects you’re working on, team member highlights, client testimonials, and helpful how-to videos. By leveraging hashtags, partnerships, and the odd boosted post, you’ll attract new audiences looking for your content.
Mark Presents: How To Get More Google Reviews
Did you know that 9 out of 10 people will look up your landscaping business’ Google reviews before deciding to contact you? Crazy, right? What’s crazier is that not more landscaping businesses are leveraging this powerful tool to its full potential.
In this video, Mark offers 5 simple tips to make asking for reviews a common daily practice.
1. Ask In Person
This one may seem obvious, but we’re amazed at how few people actually ASK for reviews and referrals. When a happy customer tells you how satisfied they are with your service, it’s the perfect opportunity to ask. Though it may seem slightly uncomfortable at first, you’ll quickly get over this mental hurdle once you realize how effective it is. Ask and you shall receive!
2. Follow Up
In your follow-up email after completing a successful job, mention how helpful Google reviews are to spreading the word about your landscaping business. It helps to provide a short example within the email. Create an email template and share it with your entire team, and make the process of following up a habit.
3. Automate It
Your team likely sends several emails per day. Why not make the process of encouraging reviews automatic by including it in your email signature?
4. Your business card or flyer
If you’re designing new business cards or flyers to leave with clients, include a note about how much your business appreciates referrals and Google reviews.
5. Your website
Your website is the perfect portal to highlight past testimonials and to link to your Google review listing in the footer, on your Contact page, or on your About Us page.
We hope these tips and ideas will help you get more referrals and Google reviews for your business. At Intrigue, we help landscaping businesses get noticed and found. Get in touch with us if you’d like to learn more.